Community Health Network needed to come up with a campaign that would increase their membership with women with at least one child in the home, increase their visibility/involvement in the New Haven community and create a partnership with area public schools.

After three in-depth Customer Needs Analysis over a two month period, we decided to come up with a campaign that would incorporate their sun logo. The campaign is called The One for the Sun.

We came up with The One for the Sun campaign that would ask parents to enroll their kids in The community Health Network health plan and they would also win a chance to become the face in their sun logo which is used on all of their print and television advertising. The plan entailed WYBC and Community Health Network going to local community centers and area schools to make people aware of the programs they have to offer, sign up those who are interested in participating in their programs and solicit participants to enter in their, One for the Sun contest.

At each event scheduled Community Health Network was able to sign up almost double the participants that they did the same time last year. Also many of the old clients who stopped using their services resigned so they could enter their children in the One for the Sun contest.