Name: Kimberly Poole 

Business Name: More Amour Boutique, 1130 Chapel Street, New Haven

Year Business was started in New Haven: 2019

Why did you start your own business? 

My passion for fashion ignited my journey into entrepreneurship. Having started as a buyer and visual merchandiser, I witnessed multiple stores closing and felt compelled to ensure a destination for exquisite, distinctive fashion. This, combined with the desire for autonomy, led me to establish my boutique, merging my expertise with my love for fashion.

Why did you choose to start your business in New Haven? 

Choosing New Haven for my inaugural store was a deliberate decision. Beyond its vibrant culture and ties to my husband’s roots, the city’s affiliation with Yale University further enriched its appeal. The supportive environment for local businesses, coupled with the city’s diverse artistic scene and connection to such a prestigious institution, made it the perfect setting to launch my boutique.”

What challenges did you have to overcome in starting your business? 

Establishing More Amour boutique in New Haven presented multifaceted challenges. As an outsider to the community, gaining familiarity and earning the trust of locals proved to be a significant hurdle, especially in a place where personal connections hold substantial value. Additionally, opening during the pandemic posed its own set of formidable obstacles. However, we navigated these challenges by persistently paving our own way, ultimately overcoming the odds and solidifying our presence despite being newcomers and the adverse circumstances of the pandemic.

Photos courtesy of More Amour Boutique

First & Last Name:  Melaka Ehigiato 

Business Name:  Bridal Trousseau 

Year Business was started in New Haven:  2015 – we bought the Bridal Trousseau on Main from Branford

Why did you start your own business?

We started a business from a desire to help people celebrate. Life happens no matter what, but the times and events that we have the opportunity to focus on something good is like spreading enduring joy. 

Why did you choose to start your business in New Haven?

We already had an intimate event space in New Haven when our vision changed and a new opportunity opened for us. 

What challenges did you have to overcome in starting your business? 

The biggest challenges are understanding the needs of the business and ensuring funding for it and management of the business through all of its changes. 

Photos courtesy of Bridal Trousseau:

First & Last Name: Keniah Sanjurjo

Business Name: Satisfied Glow, 458 Grand Avenue, New Haven

Year Business was started in New Haven: 2020

Why did you start your own business?

I was inspired by entrepreneurs like Yandy Smith Harris, Shonda B. White, and Sarah Jakes Roberts during my late teens and early 20s, which fueled my desire to become my own boss. This passion for entrepreneurship led me to take a leap of faith when the opportunity arose and start my own business.

Why did you choose to start your business in New Haven?

Satisfied Glow has been in New Haven for the past three years, but I originally started the business in Hamden. In 2020, finding an affordable suite in New Haven was a challenge. Having grown up there, I wanted to bring my expertise back to my community. At the time, there weren’t many estheticians in the area, so my goal was to make a difference by helping people heal both their skin and soul.

What challenges did you have to overcome in starting your business?

Starting my business, I faced the challenge of figuring out how to run it properly and professionally with little to no guidance. From creating a service menu and packages, to handling marketing, client retention, and building a team, there was a lot to manage. Time management, setting healthy boundaries, finding an accountant, and balancing personal and professional life were also key hurdles. On top of that, ensuring compliance with industry regulations and legal protections added extra layers of complexity.

Photos courtesy of Satisfied Glow:

Photos courtesy of Satisfied Glow

Name: Jada Jones  

Business Name: Vampire on the Go  

Year Business was started in New Haven: 2014  

Why did you start your own business? 

I wanted to help Individuals overcome their phobia to blood draws. People are most comfortable in their homes and the option to have your blood work done there makes the procedure more relieving. 

Why did you choose to start your business in New Haven?  

I chose to start my business in New Haven to solve a problem in my community.  My services help individuals who struggle with transportation get their labs done to get the care they need. I also give encouragement and mentorship to youth who may not know what route they want to choose when it comes to obtaining a career.  

What challenges did you have to overcome in starting your business? 

I had a lot of individuals telling me that there would be no need for my services as I went door to door advertising.  But when Covid 19 hit, it took a positive turn around due to peoples’ fear of contacting the virus. 

Photo courtesy of Vampire On the Go

Photo courtesy of Vampire On the Go